Watch Brands From Around the World on Chrono24 (2023)

When purchasing a watch, there is a myriad of brands you can choose from. The most famous luxury manufacturers come from Switzerland or Germany, though Japanese watch companies also have some horological masterpieces on offer. A number of factors come into play when choosing your next luxury watch: design, price, value retention, history, technology, quality, and prestige. Rolex, Omega, Breitling, Patek Philippe, Audemars Piguet, and A. Lange & Söhne are among the top watch brands in the world. Rolex, in particular, is synonymous with affluence and luxury. It doesn’t matter if it’s CEOs, presidents, or celebrities: This Genevan manufacturer’s timepieces have been worn by the powerful and beautiful around the world for generations.
Patek Philippe, Audemars Piguet, and A. Lange & Söhne are behind the world's finest and most complicated watches and movements. All three brands are the definition of haute horlogerie. However, forward-thinking designs and function-focused timepieces are also popular. Chrono24, the world's leading marketplace for luxury watches since 2003, is home to over 500,000 listings for watches from the industry's top brands. Whether it's a Rolex Submariner or Omega Speedmaster, a new timepiece or a vintage model, you're sure to find your dream watch on Chrono24, where you can make secure purchases from professional dealers and private sellers.

Swiss Watch Brands

Around the world, Swiss watches enjoy a distinguished reputation and are synonymous with quality, reliability, and precision. The words "Swiss Made" on any dial are an immediate indication of the fine craftsmanship of the watch. Some Swiss watch brands have been around for over 250 years and remain the epitome of the highest levels of watch-making artistry. Founded in 1905, the luxury brand Rolex is a bit younger, though no less prestigious. The Rolex Submariner was one of the world’s first diving watches and is among the manufacturer’s most coveted models. Vintage Submariners are in particularly high demand by collectors and go for high prices. That being said, the Rolex Daytona chronograph is also a hot commodity. The stainless steel models are especially popular and are a solid investment. The so-called "Paul Newman Daytona" is a rare vintage watch with a special dial. It is one of the most beloved luxury watches in the world and can cost several hundred thousand euros.
Omega is yet another Swiss brand with global recognition. Their newest in-house calibers are among the most accurate mechanical movements in the world and are protected against strong magnetic fields. The most well-known watch from Omega is the Speedmaster Professional Moonwatch, which traveled to and landed on the moon as the official watch of NASA. These chronographs still exist today with either classic manual winding or state-of-the-art, antimagnetic Co-Axial calibers. In addition to the Speedmaster, the Omega Seamaster is another esteemed model. This watch has been James Bond’s trusted companion on the big screen since 1995. Its limited editions are desirable collector’s items with the potential to appreciate in value.

  • Rolex Submariner
  • Rolex Daytona
  • Omega Speedmaster
  • Omega Seamaster

Patek Philippe and Audemars Piguet

Patek Philippe is, without a doubt, part of the crème de la crème of Swiss watchmaking. Big names like Pablo Picasso, Paul McCartney, and Brad Pitt are among the fans of this Genevan manufacturer’s exquisite timepieces. Patek Philippe produces intricate luxury watches that combine complications like a perpetual calendar, minute repeater, and petite or grande sonnerie all in one watch. Even without any complicated functions, the modest and flat Calatrava is one of the company’s flagship models and the perfect dress watch. The world-famous Nautilus has become a watch icon since its introduction in 1976. Prominent Swiss watch designer Gérald Genta is responsible for its distinctive porthole design.

  • Patek Philippe Calatrava
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  • Patek Philippe Nautilus
  • Audemars Piguet Royal Oak
  • Audemars Piguet Royal Oak Offshore

Genta also designed the Audemars Piguet Royal Oak, which revolutionized the industry and went down in history as the first luxury sports watch made of stainless steel. The Royal Oak Offshore, which was launched in 1993, is an especially sporty interpretation of the Royal Oak and is one of the Swiss watch company’s most beloved models. Just like Patek Philippe, the Le Brassus-based watch manufacturer Audemars Piguet is a byword for the most exquisite timepieces available on the market.

Pilot’s Watches from Breitling and IWC

Those looking to buy a pilot’s watch are sure to come across the brands Breitling and IWC. Both of these watch manufacturers are famous for developing watches for pilots. One of the most highly coveted Breitling models is the Navitimer with chronograph and slide rule functions. However, the sporty and modern Chronomat and Avenger watches are also popular with enthusiasts. One of IWC’s most famous models is its Pilot’s Watch, which is available in a number of editions. This timepiece’s design is history-making and largely defines what we understand as a pilot’s watch today.

  • Breitling Navitimer
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  • IWC Pilot

German Watch Brands

In addition to numerous Swiss watch manufacturers, there are quite a few German watch brands. Without a doubt, A. Lange & Söhne is one of the most traditional. This Glashütte-based manufacturer creates luxury watches of the highest quality on the same level as Patek Philippe or Audemars Piguet. The Lange 1 is one of their icons. This classic watch has an off-center main dial and outsize date. The brand Glashütte Original is just as famous and, as its name suggests, is located in the same town as A. Lange & Söhne. They produce complicated watches and are a part of the Swatch group. Watches from NOMOS Glashütte, on the other hand, have Bauhaus-inspired designs and are especially simple and linear. The German watch brand Junghans used to be one of the largest watch manufacturers in the world. Based in the Black Forest, this manufacturer’s most popular collections include the Junghans Meister and the Junghans Max Bill. The latter is made up of simple, Bauhaus-inspired watches and is named after the Bauhaus artist with the same name.

The German watch brand Sinn located in Frankfurt am Main is known for their functional diving and pilot’s watches. Together with the University of Applied Sciences in Aachen, they defined the first technical standard for pilot’s watches. Any pilot’s watch that has passed the so-called "TESTAF" is guaranteed to meet the demands of civilian aviation. The Sinn EXM 10 and Sinn 103 Ti Ar are among the watches that have gone through this process. Another highlight from Sinn is the diving watch UX, which has a case that is water resistant up to 12,000 m (1,200 bar). The movement in the UX is guaranteed to function up to 5,000 m (500 bar).

Japanese Watch Brands

The major Japanese watch brands cover every price range with their mechanical and quartz watches: from affordable watches for less than 100 euros to luxury watches that cost several thousand euros. Top watch brands from the "land of the rising sun" include Seiko, Citizen, Casio, and Orient.

Grand Seiko is a particularly popular watch brand among watch collectors or aficionados, as they like to style themselves. Luxury watches from this independent brand are considered especially high-quality and even better than some Swiss luxury watches. Pioneering technology – such as solar power, Spring Drive, and Kinetic – continue to be improved upon by manufacturers like Seiko. The first quartz watches also came from Japan in the late 1960s. Fans of Seiko are known for giving the different models interesting nicknames. Names like Turtle, Sumo, Monster, and Samurai are in most watch enthusiasts’ vocabularies. Those looking for affordable automatic watches will find what they are looking for in the Seiko 5 collection. These timepieces only cost a few hundred euros, some even less.

The Japanese manufacturers Citizen and Casio are both known for their precise quartz watches. The latter brought the legendary, indestructible G-Shock to market. This robust watch was made for athletes and outdoorsmen. Citizen, on the other hand, is one of the largest Japanese producers of watches and movements. Their group markets their own movements under the name "Miyota" and sells them to other watch manufacturers. These calibers are reliable and less expensive than the competing Swiss ETA or Sellita movements.

(Video) Information on Chrono24 for buying and selling watches

Popular Watch Brands from Around the World

Panerai is perhaps the most famous Italian luxury watch brand. Even though they produce their distinctive diving watches in Switzerland, the company headquarters are located in Milan. Panerai spent many years as the official supplier of watches and diving instruments to the Italian Navy. More recently, these timepieces have gained attention on the wrists of superstars like Sylvester Stallone and Arnold Schwarzenegger. One of Panerai's most popular models is the Luminor. It features a massive crown-protecting bridge that's impossible to ignore. This watch is perfect for larger wrists, as case sizes upwards of 40 mm are standard. The Panerai Radiomir collection is also a fan favorite.

  • Panerai Luminor Submersible
  • Panerai Radiomir 1940 3 Days
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  • Cartier Tank
  • Cartier Santos

One of the most popular French watch brands is Cartier. This jewelry and watch manufacturer is best known for their Tank and Santos models. The latter was introduced all the way back in 1904 and was one of the first ever pilot’s watches. That being said, the Panthère, Pasha, and Ballon Bleu lines are also in demand among Cartier fans.

Even Russian watches enjoy high levels of popularity in certain circles. These include the brands Vostok, Poljot, Slava, and Raketa. The mechanical hand-wound and automatic calibers from these manufacturers are robust and reliable, even if they are not certified chronometers. Vostok Amphibia and Vostok Komandirksie diving watches are easy to find at reasonable prices. If you’re looking for a Russian timepiece with a stopwatch function, take a closer look at the chronographs from Poljot.

Top Brands on Chrono24

Watch Brands From Around the World on Chrono24 (24)


Which is the No 1 watch brand in world? ›

Arguably the most well-known watch brand, Rolex has many firsts under its belt, among them the first-ever waterproof watch, appropriately called the Oyster, which was created in 1926. Patek Philippe consistently tops the list of best watch brands in the world and is a status symbol like no other.

Are there fake watches on Chrono24? ›

No, Chrono24 themselves do not sell fake watches. However, sellers that are active on their platform might be selling fakes. Individual watches are not authenticated by hand by an experienced watchmaker, so there is a risk that you purchase a fake watch from the platform.

Which is the No 2 watch brand in world? ›

2. Patek Philippe. Switzerland has become synonymous with luxury watches and one of the top Swiss watch brands of all time is Patek Philippe. The last family-owned independent watch manufacturer left in Geneva, the company was founded in 1839 and has remained in the hands of the Stern family since then.

What are the big 3 watch brands? ›

Also known as the 'Big Three', the holy trinity of watches includes Audemars Piguet, Patek Philippe, and Vacheron Constantin.

What is the Top 10 watch brands? ›

This includes the best watch brands known as the "holy trinity" which is comprised of Patek Philippe, Audemars Piguet & Vacheron Constantin as well as many other luxury watchmakers such as Jaeger-LeCoultre (JLC ), Blancpain, Ulysse Nardin, Rolex, Jaquet Droz, and more.

Is every watch on Chrono24 real? ›

Authenticity Guarantee

Our promise: Every new and used watch on Chrono24 is authentic. Our dealers are required to inspect each watch's authenticity and may only list original timepieces. However, should issues arise, you have 14 days upon delivery of your order to contact our support team and get your money back.

Where is Chrono24 located? ›

Chrono24Around the World

Our headquarters in and on the Hoepfner Castle are located in the heart of Karlsruhe, the bastion of innovative IT solutions in Germany. This is where we are writing our own success story.

How does Chrono24 make money? ›

Once you sell your watch, we charge a modest 6.5% commission fee. As a result, you will make a higher profit selling on Chrono24 than you would if you went to a jeweler or auction house. When is the commission fee due? The 6.5% commission fee is only due after you've completed a sale on Chrono24.

What is the most reliable watch brand? ›

Now synonymous with success, Rolex is the most recognizable watch brand in existence, if not the most recognizable luxury brand, period. The famed Swiss company has earned its reputation over decades of consistent, robust build quality (inside and out), as well as a few industry-defining designs.

What is the Holy Trinity of watches? ›

You may have heard of the Holy Trinity of watchmaking. It consists of three of the top luxury Swiss watch manufacturers: Audemars Piguet, Vacheron Constantin and Patek Philippe. These three have earned their venerable ranks through generations of impeccable watchmaking, exciting inventions and flawless design.

What is the Holy Grail of watches? ›

Patek Philippe announced Monday it is making 170 special versions of its most popular watch, Nautilus Ref. 5711, as part of a partnership with Tiffany & Co. The launch is likely to set off a buying frenzy among wealthy watch collectors.

What is considered an expensive watch? ›

Moving to the over $1,000 price range – for those who have a little more discretionary income – one can expect, generally speaking, that a good Swiss- or German-made timepiece is going to set you back by anywhere from $1,000 to about $4,000 or $5,000.

What is the most luxurious watch brand? ›

What are the top 10 luxury watch brands?
  • Audemars Piguet.
  • Vacheron Constantin.
  • Rolex.
  • Jaeger-LeCoultre.
  • Patek Philippe.
  • Blancpain.
  • Chopard.
  • Omega.

What brand sells the most watches? ›

The Rolex brand generated approximately 4.7 billion U.S. dollars in turnover in 2020, making it the leading luxury watch brand in the world. Swatch's Omega brand was the second leading watch brand in terms of turnover, however, there was a significant gap between Rolex and Omega in second place.

How many watches a man should have? ›

A man should own one watch at the absolute minimum. Four watches make for an inclusive and impressive collection. But a man can own upwards of twenty watches if they're his passion and he has specific occasions for each.

Which is the No 1 watch brand in India? ›

Top 10 Best Watch Brands in India:
  • 1) The Tag Heuer Connoisseur:
  • 2) The Casio Whiz:
  • 3) The Fossil Trendsetter:
  • 4) The Tommy Hilfiger Stylist:
  • 5) The Rolex Sauvant:
  • 6) The Apple Functionalist:
  • 7) The Daniel Wellington Acer:
  • 8) The Titan Patriot:
Aug 25, 2021

Which brand is best for men's watches? ›

Our Top Picks
  • Best Overall: BoAt Xtend Smartwatch. ...
  • Best Budget: Fastrack Reflex 3.0 Unisex Activity Tracker. ...
  • Best Luxurious: Armani Exchange Chronograph Men's Watch. ...
  • Best Watches For Groom: Fossil Gen 5 Touchscreen Men's Smartwatch.
Aug 3, 2022

Why is Switzerland watch famous? ›

The first reason why 'Swiss made' watches are better quality is because of the standard of their mechanism. Metal gears are used. They are made by hand and can be serviced – meaning that you can use a 'Swiss made' watch for an entire lifetime – or, several! The components and link pins are made with stronger materials.

What is the most luxurious watch brand? ›

What are the top 10 luxury watch brands?
  • Audemars Piguet.
  • Vacheron Constantin.
  • Rolex.
  • Jaeger-LeCoultre.
  • Patek Philippe.
  • Blancpain.
  • Chopard.
  • Omega.

Is Rado a luxury brand? ›

It has always been a brand that defines luxury and is known as one of the World's most trusted and innovative watch-makers. This is the key reason why when it comes to watches, Rado is the most-preferred choice among the elite and everyone who loves luxury.

How long will a Patek Philippe last? ›

A complicated one, we're talking about six years approximately. And a very complicated one, like a minute repeater or a tourbillon, this is about eight years.” In other words, it depends. As Stern says, the main question is the complexity of the movement.

Which is the best Casio watch? ›

Let's dive into the list of the best Casio watches you can buy now!
The 23 Best Casio Watches – Classic, Full of Features, and...
  • F-108WH-1ACF 'Big Square'
  • A158WA & A168WG.
  • Vintage CA53W-1 Calculator.
  • W800H-1AV.
  • A500WA.
  • Databank DB360.
  • MQ24-7B, MQ24-7B2, & MQ24-1E.
  • A700W.
Jun 21, 2022


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